Client Name: Darius Legends Sports Academy
Year: 2019
Location: Hong Kong
What was the challenge?
Darius met the FSI team at a very early stage. He was at the time a certified football coach and the captain of the All Black Football Club; a program that bridges social and cultural differences between refugees, ethnic minorities and locals through the uniting power of sport, as well as a core member of “Global Youth Connect”, a youth group formed by Breakthrough and Christian Action’s Centre for Refugees as a platform for asylum seekers, locals, and mainland Chinese students to come together and serve the local community.
As an asylum seeker himself, Darius had given multiple talks to primary, secondary and university school students about the situation of refugees in Hong Kong and around the world, as well as the importance of equality and multicultural understanding. Overall, his vision was to improve the living and working conditions of typically marginalized communities, bridge social and cultural differences, and help empower Hong Kong youth through sports and he needed support to turn this dream into a reality.
Our Solution:
FSI worked closely with Darius and helped get his company incorporated, created a website for his business, and launched marketing and social media channels. In 2019, though this collective effort, they were able to launch the Legends Sports Academy. In 2020, FSI supported this business through the COVID-19 pandemic with additional funds secured from Hong Kong University and leveraged their expertise in sports to create and set up a library of online resources for the EmpowerU students, thereby diversifying his business and adapting it to the new reality.
Results:
As a result of these efforts, Darius was able to turn his dream into a reality with a credible, professionally run organization and was able to attract a steady stream of customers and turn it into a full-time business.
Quote:
“Legends Sports Academy aims to contribute to the development of sports in Hong Kong with our expertise and to provide an opportunity for sports to be accessible to all. Through the incredible support provided by FSI, we were able to bring our dream to life and start creating a measurable impact”
