Communications & Marketing

How you communicate your organization’s vision, mission, and impact can affect your efforts in donor retention, talent and volunteer recruitment, and corporate engagement. Read these resources to enhance your communications and marketing strategies.

Table of Contents

Our Guides and Resources

Read our curated compilation of communications and marketing resources for social impact leaders and organizations.

Guide to Google Ads

This page provides an introduction to Google Ads, tips for successful Google Ads operation, various options and suggestions, and how to receive Ad Grants as an NPO.

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NGO Softwares and Discounts
Want better access to the softwares that can improve the efficienct of your organizations communications?

Marketing Toolkit

Take a read of the guides and toolkits from the marketing section of the Entrepreneur’s Toolkit

Read this basic guide and checklist on SEO (search engine optimization) to improve the visibility of your website on search engines.

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Brand Identity Style Guide: Essential Elements and Guidelines

Learn the essential components of a business’s style guide – from color schemes to typography, cohesively portray and deliver your brand’s visual identity.

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Learn how to set up your Google Ads account and how to implement conversion tracking in your website to assess your campaigns’ performances.

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Learn the basics of the most important Google Analytics reports that will be useful for your business to obtain insights of your audience.

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A step by step guide on publishing blog posts on your website using WordPress for any entrepreneurs.

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Guide to improve engagement on Instagram – all you need to know about links, hashtags, and geotags!

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Learn about how to set up Google Search Console for your website to boost your SEO and to reach broader customer groups for free!

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Learn what Google Ads campaigns you need to know about to generate leads for your business to maximize your sales.

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Are you a skilled professional?
Interested in using your talents to create impact through skills-based volunteering?

Please note that the information on this website is provided as a public service and this website does not, and is not intended to, constitute legal advice.

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